Digital Marketing Blogs

  AI in digital marketing  — a journey to explore the possibility of artificial intelligence in digital marketing. ChatGPT can do lots of things as you know very well, but have you thought about how AI is capable of being a helping hand to digital marketers? How do we get that human touch while working with an AI? Now, let’s dig deep into  what is AI in marketing   and what it brings to the digital sphere. AI in marketing aims at enhancing the company’s marketing strategy, performance, and effectiveness. AI will help you plan, execute, and optimize your efforts in marketing to save cost and time to achieve the targeted outcomes. Checking on how AI works, we’ll get the answer for it as it uses machine learning, large-language models(LLM), neural networks, etc. to analyze the data. AI can communicate with the users who visit your website or perform a particular action. This means you can analyze and track your audience’s behavior and personalize the marketing content. ...

  Are you looking for ways to promote your products or services?  Influencer marketing  may be a great find for you. What is influencer marketing? How do influencers bring business to you? The  impact of influencers  helps shape consumer behavior and build up trust for your brand. Partner with individuals with considerable social media presence to endorse your products or services. Nowadays, billions of people use different social media platforms and follow influencers they trust and find genuine. People trust them, so it’s a good idea to cut a deal with influencers. By working with influencers, your products and services get exposure in front of so many people which may boost your conversion rate. Why is influencer marketing important ? These days, it’s hard to capture people’s attention as the internet is flooded with an abundance of information, content, and ads. This is because every business and brand wants to grab its audience’s attention. This is the reas...